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Riachuelo Revolutionizes the Customer Journey with SAP S/4HANA (Part 1)
Riachuelo is the flagship retailer in the Guararapes Group. It started as a fabric store in 1947 and evolved into a major department store by 1979. Today, there are more than 300 stores, 40,000 employees, and three distribution centers in Brazil. With more than 30 partnerships with big brands in the fashion world, Riachuelo’s See Now, Buy Now concept is meant to provide customers access to quality fashion at fair value.

Every day, Riachuelo receives and ships thousands of products from its distribution centers, located in São Paulo, Rio Grande do Norte and Amazonas. They looked for a solution approach that would address changing internal processes along with requirements of fiscal governance, especially with speed in processing large volumes of data.

“The retail market is changing faster than ever before, because COVID accelerated it,” says Denis Pavin, SAP S/4HANA Project Lead, Riachuelo. “All retailers, particularly fashion retailers, have to reinvent themselves when stores closed during lockdown. It meant we went heavily online and offered pickup at the store to deal with the changing rules.”

Together they discussed:
• Who in the organization will be impacted by this project.
• What compliance practices were implemented and how they achieved a more comprehensive data analysis of the business.
• Where this initiative is historically today and going forward to the 2024 goals.
• How Riachuelo with the Grupo Guararapes revolutionized its operational culture to build the future envisioned by the company.
• What retail, wholesale, manufacturing, fashion, and other industries can apply by way of best practices and lessons learned.

• Denis Pavin, Head of SAP 4/HANA Project, Lojas Riachuelo
• Willian Valiante, Vice President for Consumer Products, Retail & Distribution for South Latam, Capgemini
• Elia Chatah, Retail Principal, SAP Brazil

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Sep 22, 2021 08:30 AM in Pacific Time (US and Canada)

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